There's an interesting debate on measuring the impact of Twitter.
Our experience is that not many companies track their products on Twitter. There isn't currently the volume to justify it. However, there's a growing case for doing so because:
a) Twitter is an incredibly useful tool for SEO (see Newscounter's Twitter page.)
b) Opinion formers use Twitter
c) An increasing number of journalists use Twitter personally and for new content
See some of the discussion here.
Do you know anyone who uses Twitter to monitor their brand reputation?
Riba’s ‘Difficult Sites’ exhibition in London is worth 20 minutes of your
time
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At the weekend I went to see a new exhibition at the Royal Institute of
British Architects (Riba) at their HQ near Great Portland Street called
Difficult S...
2 days ago
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