How companies manage the internet

There's an interesting piece on the BBC looking at how companies manage the internet. It's inspired by Davos and a little bit broad-brush and Twitter-focussed - but it's still a good introduction.

The piece uses snippets of an interview with David Brain (a friend of my chairman Nigel Clarke. He's thoughtful and clever and has a strong grasp on this because not only is Edeleman one of the most internet-enabled PR agencies but it's got a great client roster too.