Blogging in pictures for the RSA

Matthew Taylor of the RSA (a Newscounter client)has developed the notion of a framework to judge the credibility of an apology. It's particularly appropriate, given the apology of senior bankers to the treasury select committee.

We've developed it into a graphic for him, so that it can stand alone as a reference point for judging future apologies. Matthew's already done media interviews on the art of the political apology so hopefully it will further reinforce his insight in this area.