Monday, 4 August 2008

Advertising America

Advertising in America is different from the UK. On the street there are far more (larger and taller, brighter) signs for shops and restaurants.

On the TV there are far more adverts, from more varied customers. A playing of The Titanic lasted an hour longer than the film for the constant interruption.

I expect the cost of advertising in much lower. Some local TV networks carry ads from estate agents where they talk (badly) as the picture shows still shots of a house for sale. Dire viewing. One network taking CNN has a section of the Sunday morning show sponsored by a company called Waste Management (amusing to fans of The Soprano).

There was one TV show almost completely uninterrupted. The first of the second season of Mad Men. Who said the Americans don't do irony?

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