Tuesday, 28 October 2008

Congratulations, Juande Ramos

I've just come across the website of Juande Ramos, recently deposed Spurs manager (head coach, or whatever title comes with a sporting director above you).

It's a site available in Spanish and English and he's used it to communicate his side of the story after his dismissal from Spurs.

I'd never before come across a football manager with a dedicated website.

My favourite section is this, where he enables fans to post their stories of meeting Mr Ramos.

Even if the site is indexed at 3 and 4 on Google for a search of 'Juande Ramos', unfortunately other results suggest he 'cuts a pathetic figure' or that he 'needs the sack'.

Mr Ramos should be applauded for entering the digital age. By having a website, he's giving himself a platform to communicate with key stakeholders. However, it also goes to show the importance of search engines, social networks and other websites in shaping a brand - and how important they are whether you are Tesco, Juande Ramos or just Matthew Cain!

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