My favourite TV channel has joined Twitter. I was interested to see what they had to say, over and above the content of the website, TV channel and what I'd pick up through the fans websites. LFCTV is currently using Twitter really well.
I started following the channel the day before the Real Madrid game and it was interesting to read 'behind the scenes' glimpses of the club. It wasn't just that you could follow the flight into Madrid and found out that they drank too much that night - but that there was an insight into the operational side of the channel too.
When news broke of Rick Parry's departure, LFCTV were first to confirm that a statement would appear on the official website.
The good things about the use of Twitter are:
* additional content over and above the day to day
* regular but not over-intense use of the channel
* the variety of content from match news to channel operations
* the personal element which came through strongly in the post match reaction to the Middlesbrough defeat
However, there are a number of areas where they could be still more engaging:
* they recently Tweeted that they were off to interview Rafa Benitez. They could have asked for questions to put to Rafa. The incentive would be seeing your question put to Rafa live on LFCTV - certainly an incentive to pay the subscription
* they have started responding to questions but it is still too much broadcasting and limited interaction
* advertising upcoming programmes. Twitter gets boring if it's just a series of commercials but for particular programmes or interviews on the channel this could help demonstrate the commercial value of Twitter
* match news (rights permitting). Twitter updates from the academy games which aren't shown live would be particularly uesful.
Overall, the Newscounter verdict is: great start, the content, tone and style is great; Now try to interact more with the community and use it to add commercial value.
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