Thursday, 12 March 2009

Timing is important for blogging

Over the last week or so, I've learnt just how important it is to blog at the right time.

I've posted twice on my personal blog in response to recent news stories - this in reaction to Tom Harris MP and this on increasing anger in society. Neither post was as successful as it should have been because I didn't post at the right time.

This wasn't as complicated as posting at the right time of day (which people often ask about). Whilst this can be useful (first thing at the morning, as Americans are logging in etc) it's mostly of marginal benefit to really good bloggers. My mistake was to publish over a day late. What that meant was that:
1. Lots of people had already had their say so I had less to say
2. When I promoted my post on other blogs, the comment was lower down so got less click-throughs
3. When I promoted my post, I didn't influence other bloggers because they'd already written about it

If you're going to react to an issue, do so early and amend your post as you go. There will be more opportunities to promote it on other sites the longer the issue continues, but your comments will be more prominent and more influential.

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