Monday, 30 March 2009

LFCTV's use of Twitter update

I wrote about LFCTV's emergency on Twitter at the start of March with some praise for what they were doing and some suggestions for how they could improve.

Following Paul Rogers' comment on this blog and my own observations this month, I'd like to update you on how quickly they've developed their use of Twitter and increased the readership.

1. More conversation
I'd previously suggested that the LFCTV team used Twitter to do too much broadcasting and not enough interaction. No more do my @replies go unnoticed though. For example, one of the team tweeted that they were re-writing the managers' profiles on the official website. Alarmed, I replied asking for clarification that Senor Benitez's profile didn't need updating. I got a swift response, killing unwanted specualtion quickly!

2. More personality
They've continued to add personal thoughts and reflections on to Twitter, sometimes even pushing against the official-feel to the website news. For example, the light-hearted banter in the warm-up to the Man United game was realy good and the songs afterwards were even useful for my local pub. The reflection that Adam Pepper's goal should have been higher-up the top 10 list after a vote on the main website was also a nice touch that you can't communicate through a corporate voice.

3, Match news

4. Upcoming programmes
LFCTV had done this much better than I suggested, again with more humour and personality. For example, when two guests were late arriving for a recent show, we read all about it on Twitter, reminding us to go and watch the programme. Great use of multiple platforms.

5. Advertising Twitter
The team have done really well to increase the Twitter audience exponentially thanks to news stories, promotion on the TV channel, ads on the homepage flash screen and a logo at the footer of stories. All this has delivered over 15,000 followers - most of whom are followed back which is more good practice.

Well done LFCTV - innovating across all broadcast platforms. There's an awful lot that others could learn from their style.

And finally, thanks to Paul's complaints abotu leaving a comment on this blog, we've been able to change our moderation policy.

1 comment:

Paul Rogers said...

The cheque is in the post - fee as agreed!

No seriously, thanks for the feedback and please continue to advise us when you see we're going wrong - as we most definitely do every now and again. We're still amateurs at this after all.


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