Professionalism: the minmum standard

Until now, I was pleased with myself for overseeing the production of a very professional piece of marketing. It's certainly the most professional thing we've produced this year.

Then I read Seth Godin's thoughts on professionalism. He argues that professionalism is really the minimum acceptable standard. That smaller startups like us, need to reach that level of professionalism to be accepted - then argue for our niche. Not excuse our lack of professionalism as a tradeoff with our niche.

It's well worth reading.