Thursday, 19 February 2009

Self indulgent blogging must be done in moderation

Self indulgent blogging must be done in moderation. I will continue to repeat that to myself over the next few days. And, out of respect for the people who I advise blogging, I now recognise how hard it is not to indulge now again. But I also recognise how damaging it can be if you over do it.

Let me explain:

As I may have mentioned, I had a good few days on Matthew Cain's blog recently. I increased my blog readership and got lots of visitors, lots of comments and lots of links. And I'm still dining out on that (traffic and comments-wise). I wanted to maintain that momentum. And then I relaxed. Rather than remembering what was good about my first few posts to make an impact, I wrote easy articles that I wanted to write. And not just one but two or three.

I still got an audience for my thoughts on behavioural economics, the challenge of text ads to newspapers' editorial independence and the relevance of political parties. But it wasn't as much as previous posts and although the last couple of days improved, the trend is from a lower base than last week.

I call these self indulgent posts because:
* they were about what I was thinking, not what the wider community was thinking
* nobody had asked my view and I had no expertise to advance this view
* I couldn't initiate a wider online debate about these issues and so my thoughts were in isolation to the rest of the online world

To put it another way, I was like a pub-bore. Yes, there is a place for posts about pet subjects. But not one after another for a week. And not when your audience is fresh and new and still getting to know you.

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