Press Complaints Commission - a model of inaction

I want to bring attention to a very important article by Martin Moore of the Media Standards Trust about the Press Complaints Commission.

I can't find anything in it with which I disagree, so here are my modest suggestions for reform:

• Bodies like the Media Standards Trust need to build a public coalition around a reform agenda
• There must be a public trigger for the PCC where a number of complaints leads to an automatic investigation
• The PCC must be able to act when a press article causes sufficient public concern that failure to act would bring the industry into disrepute
• The PCC must remain politically independet but, perhaps, should report annually to parliament as other regulators do

Any other suggestions?