SEO for change.gov

The brilliant Martin Belam has written about the search engine optimisation of change.gov. He takes a slightly different look to my post about links in the transition website. It's worth a look.

My view is that for all it's important for us mere mortals to understand how to promote our content on Google, the President-elect has better things to do. Various publications suggest that Google puts greater emphasis on official sites (.edu .gov etc).

Is Google really so big that the President-elect should be trying harder to optimise his site for Google rather than vice versa?