Progressive London - web asessment

Ken Livingtone has launched Progressive London - a new coalition of interests to oppose Boris Johnson and build political support for Ken's agenda. Dave Hill has the full story.

As is fashionable these days, it's backed by a bespoke website. So what could they do differently to boost the credibility and influence of the site?

1. Have a clear understanding of your keywords
The homepage has a meta description with some (pointless) keyword tags. However, these relate only to the content that they have, rather than the issues they want to be known for. There's no Boris Johnson for a start.

2. Fix the URLs
The URLs are random strings of numbers rather than a description of the page content - bad for search engines.

3. Build the content
There should be a page for each policy that the group oppose which it should aim to be in the top 5 of Google.

4. Build the links
There are too few links to other websites and too little mutual back-scratching. Where's the link to Ken's article in The Guardian, or the links back to the websites of members of the coalition. If you're going to have a links page, at least make sure they're reciprocated.

6. Improve the user experience
This will come but it isn't great at the moment. Nowhere to interact, only a box which asks you to sign-up without any declaration of what you are signing up to, data protection pledge etc.

Any other thoughts / ideas?