I know, I know. My blog should be an exemplar for all those people we're helping with their blogs. But we're so busy helping them, that we don't have time to help ourselves. So here, for the benefit of others, are five things wrong with my blog:
1. I don't post daily
It's so important to post every day. It tells search engines that it's worth coming back. I don't, so they don't.
2. I'm not part of a community
Having a dialogue with Martin Belam isn't enough. If this blog is to be successful, it needs to be part of a conversation with other blogs.
3. It is too unfocussed to be useful to audiences
I don't have regular features, content spread across several days, content which is relevant to the same person on consecutive days etc. etc. etc.
4. I don't link enough
If I don't link to other blogs, how can I expect anyone else to return the favour?
5. It looks rubbish
You can get away with lots of design sins in web 2.0. But not as many as these - at least, not until the content is a great deal stronger.
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