Monday, 1 December 2008

Alternative Doctor needs an alternative search engine approach

NHS Blog Doctor, one of my favourite blogs, has published an expose of the Alternative Doctor site. You can judge the legitimacy of the site and the complaint yourself. It's highlighted that the alternative doctor needs a new search engine strategy.

How influential is the Alternative Doctor site? Not very.

Yahoo reports just over 1,000 hyperlinks to the site, meaning that it has some influence - but only just. The NHS Blog Doctor has seven times as many, as you'd expect for a nationally significant blog.

Critically, the site doesn't rank particularly well on search engines. It comes number one for me on Google for a search of alternative doctor - that's good, bearing in mind the competition. However, it is not ranked prominently for any of its key terms: electronic voice phenomena, hypergravity vibration exercizer (where there isn't much competition) or cancer alternatives. In contrast, the NHS Blog Doctor post is now in the top 10 for hypergravity vibration exercizer.

The Alternative Doctor site demonstrates the importance of getting all the elements of an seo strategy in place. To be more successful it needs:
  • page titles which correspond with a keyword strategy
  • a higher keyword density
  • more links coming in to the key pages
Having a video on the homepage is good - I think. But spending almost 1/6th of it debating with yourself whether this is a website, a blog, or a bit of both is a waste of all our time!

And a note to NHS Blog Doctor - you've provided more links to the Alternative Doctor than you have to anyone on the other side of the debate. Given the high value of links from your site, won't this be inadvertently helpful to him?

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