There's an interesting debate on measuring the impact of Twitter.
Our experience is that not many companies track their products on Twitter. There isn't currently the volume to justify it. However, there's a growing case for doing so because:
a) Twitter is an incredibly useful tool for SEO (see Newscounter's Twitter page.)
b) Opinion formers use Twitter
c) An increasing number of journalists use Twitter personally and for new content
See some of the discussion here.
Do you know anyone who uses Twitter to monitor their brand reputation?
General Election 2017 Seat by Seat Predictions: 14: Wales - South Glamorgan - *SOUTH GLAMORGAN* Seats: 5 Current Political Makeup: Con 2, Lab 3 Predicted Political Makeup after May 8: Con 4, LibDem 1 *1. Cardiff Central* 2010 Resu...
3 hours ago