There's an interesting debate on measuring the impact of Twitter.
Our experience is that not many companies track their products on Twitter. There isn't currently the volume to justify it. However, there's a growing case for doing so because:
a) Twitter is an incredibly useful tool for SEO (see Newscounter's Twitter page.)
b) Opinion formers use Twitter
c) An increasing number of journalists use Twitter personally and for new content
See some of the discussion here.
Do you know anyone who uses Twitter to monitor their brand reputation?
I am entering my Vinted era
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I’ve had more than one major clear-out in my life, and the internet was a
very different place the last couple of times. Back in 2005, I was getting
ready ...
1 day ago
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