There's an interesting debate on measuring the impact of Twitter.
Our experience is that not many companies track their products on Twitter. There isn't currently the volume to justify it. However, there's a growing case for doing so because:
a) Twitter is an incredibly useful tool for SEO (see Newscounter's Twitter page.)
b) Opinion formers use Twitter
c) An increasing number of journalists use Twitter personally and for new content
See some of the discussion here.
Do you know anyone who uses Twitter to monitor their brand reputation?
Starting out on my Mounjaro Journey, but Will I Live to Regret It?
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Dear all
I have always been sceptical of ‘fad’ diets. I remember the Cambridge diet
in the 1980s. The 5-2 diet in the noughties, and plenty in between. I...
3 days ago
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