There's an interesting debate on measuring the impact of Twitter.
Our experience is that not many companies track their products on Twitter. There isn't currently the volume to justify it. However, there's a growing case for doing so because:
a) Twitter is an incredibly useful tool for SEO (see Newscounter's Twitter page.)
b) Opinion formers use Twitter
c) An increasing number of journalists use Twitter personally and for new content
See some of the discussion here.
Do you know anyone who uses Twitter to monitor their brand reputation?
A case against austerity
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Some Tories say voters are tired and weary of austerity*. The voters are
right. Let’s start with the sums. There’s a simple equation to tell us what
primar...
14 hours ago
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