Thursday, 22 January 2009

MySociety success

Following my analysis of the MySociety / MPs expenses campaign, I wanted to post some of the feedback from their email group.

1. According to Francis Irving and there were somewhere between 4000 and 5000 messages sent to MPs from the MySociety site, writetothem.

2. Matt Wardman drew attention to the credibility of the MySociety brand, the use of existing networks and pushing with the grain of public opinion:

"A couple of thoughts as to other key aspects that I think you underemphasise.

Use of existing platforms and profiles. Applies to MySociety, Stephen Fry and also those who posted in advance of MS last week (Guardian, Guido).

I'd suggest the key MS contribution was as a respected non-partisan brand with a track record making a stand on a broadly non-partisan issue. Imho that cleared the way for it to become a mainstream issue.

MS legitimised a specialised groundswell and made it a general groundswell that already and triggered others to get involved who would not from the previous posters"

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