Thursday, 29 January 2009

Twitter is valuable for . . . sharing links

Twitter is really valuable for sharing links in real time. It's not the only useful thing about Twitter but the power of sharing links is borne about by Newscounter's research.

We tried sharing a niche interest blog post on three social networking sites: Delicious, Facebook and Twitter. All we did was post the same commentary and the link on our Delicious bookmarks, publish it via RSS on a Facebook profile (and in the status update)and write a short Tweet.

The size of each network was broadly comparable:
The Facebook profile had 169 friends - slightly above average
The Delicious profile is used twice a day
The Twitter account had 106 followers - slightly less than average

The results

The Delicious post didn't result in any traffic
The Facebook update resulted in a ratio of 10% click throughs to friends
Twitter resulted in 30% click through to friends and was RT once and 30 of these were from the key audience.

Moreover, on searching Twitter, we discovered that 4 older links had also been shared

So Twitter is really valuable for sharing links to generate traffic in realtime. We speculate that this is because:

The network is smaller and the information more valuable
The posts are pushed out to you rather than pulled in from Facebook
The links are most trustworthy

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